diff --git a/deploy/selfhost/install.sh b/deploy/selfhost/install.sh
index 3f306c559..4e505cff9 100755
--- a/deploy/selfhost/install.sh
+++ b/deploy/selfhost/install.sh
@@ -49,7 +49,7 @@ function buildLocalImage() {
         cd $PLANE_TEMP_CODE_DIR
         if [ "$BRANCH" == "master" ];
         then
-            APP_RELEASE=latest
+            export APP_RELEASE=latest
         fi
 
         docker compose -f build.yml build --no-cache  >&2
@@ -205,6 +205,11 @@ else
     PULL_POLICY=never
 fi
 
+if [ "$BRANCH" == "master" ];
+then
+    export APP_RELEASE=latest
+fi
+
 # REMOVE SPECIAL CHARACTERS FROM BRANCH NAME
 if [ "$BRANCH" != "master" ];
 then